In the game industry, we often hear about ‘AAA’ titles’ with elaborate marketing campaigns including everything from the biggest booths at E3 to widespread TV advertising. With the explosion of digital distribution, online games, mobile apps and social networks, developers without large marketing budgets can now bring their title directly to consumers to maximize the impact of their launch. While marketing on a budget has its challenges, it CAN be done! The MIT Enterprise Forum’s New England Games SIG has gathered some of our region’s most seasoned game marketing executives to share some of their secrets and to discuss what tactics have (and have not) worked for them in the past.
Moderated by Hank Howie, CEO of Beach Cooler Games, the panel will include Eitan Glinert, President of Fire Hose Games; Gene Mauro, President/COO of Entertainment Games, Inc.; Caroline Murphy, Director of Operations at Brass Monkey; Steve Curran, Founder and Chief Creative Officer at Pod Design; and Scott Triola, CEO of SparkBridge Interactive.
Come early or stay late to enjoy light appetizers / drinks and to network with your peers. The event will be held on Wednesday, March 21st from 6pm – 9pm at the Microsoft NERD Center (One Memorial Drive, Cambridge).
6:00pm – 7:00pm: Networking & Light Appetizers, Refreshments
7:00pm – 8:15pm: Panel
8:15pm – 9:00pm: Post-Panel Networking