On December 9th from 6pm to 9pm we’ll be holding our next event at the Microsoft NERD Center (One Memorial Drive, Cambridge).
For many years games based on licensed brands had a bad reputation due to low development budgets, rushed timing, etc.. Very few games based on brands became a success. That’s now all changed with mobile games and social apps. Today the industry is experiencing huge hits based on licensed brands such as The Simpsons, The Hobbit, and Games of Thrones. Most recently the Kim Kardashian:Hollywood mobile game raked in $50 million in its first month!
Join us on Dec 9th with industry veterans to discuss the landscape for games and apps based on licensed brands. Topics will include:
- Picking the right license.
- Evaluating a winning partnership.
- Negotiating the best terms.
- Leverage awareness and marketing from the license.
- Timing the market opportunity.