Sanrio Digital, based in Hong Kong and Boston, and online games publisher GameMaxx, based in San Paul, announced today that they’ve partnered to launch Hello Kitty Online in Brazil.

Under the terms of the agreement, GameMaxx will manage online publishing, i-café distribution, and game service operations of Hello Kitty Online in Brazil. GameMaxx will also operate a Brazilian edition of SanrioTown, the community and social networking site integrated with Hello Kitty Online.

For more details, check out the official press release here.