MIT Sloan will host a new Business in Gaming (BiG) Conference on Friday, May 8th on the business school’s campus in Cambridge, MA. The event aims to unite industry leaders, developers and academics to discuss business trends in the game industry.

The conference will include a number of speakers from local companies including an inaugural keynote from Ken Levine, BioShock creator and president of 2K Boston. Other speakers will include:

  • Curt Schilling (38 Studios founder and Boston Red Sox three-time World Series champion) is slated to speak on a Massively Multiplayer Online (MMO) Business Model panel.
  • Susan Bonds, 42 Entertainment‘s president and CEO. Bonds, the brains behind creative publicity campaigns for games such as Halo.
  • John Rizzo, CEO of Zeebo, who spearheaded the creation of the first fully managed digital distribution console.
  • Scot Osterweil, MIT research director and designer of Zoombinis Island Odyssey and the games Switchback and Yoiks!.

In addition, panelists from Westwood-based Turbine, creator of The Lord of the Rings Online and Dungeons & Dragons Online, and Mythic, creator of Warhammer Online, will talk about the future of this segment’s business model. Representatives from such companies as Google, Massive, GamerDNA, and Mana Potions will address in-game advertising.

It should be a great event! For more information and to register for the conference, visit the conference website.

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